TRICON GARAGE TO INTRODUCE INFAMOUS WHISKEY TO NASCAR
Infamous Whiskey to debut associate partnership with Tanner Gray at Bristol Motor Speedway
MOORESVILLE, N.C. (Sep 12, 2023) — TRICON Garage (TRICON) announced this morning that Georgia-based startup distillery of high-quality whiskey and whiskey cocktails, Infamous Whiskey, will debut as an associate sponsor of the No. 15 Toyota Tundra driven by Tanner Gray. The brand’s first race as part of the TRICON lineup will take place on September 14 at Bristol (Tenn.) Motor Speedway.
Gray and his No. 15 team are currently 13th in the Truck Series point standings with three top-five finishes, including second-place at Daytona International Speedway and delivering the fastest qualifying time to earn the pole at Charlotte Motor Speedway.
The NASCAR Craftsman Truck Series audience aligns with Infamous Whiskey’s efforts to market their craft spirits to racing fans and enthusiasts 21 years of age and older across America.
“We are thrilled to be working with TRICON Garage and to establish our relationship with a championship team and the NASCAR Craftsman Truck Series. We are optimistic that as our young company grows, so will our sponsorship involvement with the team and the sport,” said Chris Roberts, VP of Media and Advertising for Infamous Whiskey.
Infamous Whiskey’s goal with the NCTS sponsorship is to establish a grassroots relationship with a winning team and sport that prides itself in having such a loyal fanbase.
“From the moment Infamous Whiskey was formed we knew the NASCAR Craftsman Truck Series would be a key component in our advertising efforts. Aside from being fans of the sport, we have so much respect for the series, the participants, and the millions of fans who support it.
“This series consists of so many dedicated and passionate drivers and their teams who have the opportunity to prove themselves capable of competing at the top levels of their sport. As a startup company, we can completely relate to the opportunity to prove ourselves also,” said Lorenze Tremonti, CEO of Infamous Whiskey.
About TRICON Garage TRICON Garage is Toyota Racing Development’s flagship NASCAR Craftsman Truck Series organization. Under ownership by former NASCAR veteran David Gilliland and businessman Johnny Gray, TRICON is actively involved in three different industries – racing, fabrication and transportation. The team operates out of three buildings totaling 60,000 square feet in Mooresville, North Carolina. About Infamous Whiskey Infamous Whiskey is a spirits brand that combines the roots of Georgia shine with the traditions of Kentucky distilling. Crafted by Lorenze Tremonti, master distiller and CEO, Infamous Whiskey challenges conventions and redefines the boundaries of taste. With an unwavering commitment to exceptional craftsmanship, Infamous Whiskey invites whiskey enthusiasts to embrace the extraordinary and live infamously.
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